Strategic PR and Communications
Rachel Litner Associates delivers public relations and strategic marketing services that keep our clients at the forefront of their industries. Our collaborative approach ensures that the lines of communication are always open, resulting in fresh initiatives that garner sustainable results.
We exceed client expectations by tapping into our longstanding, relationships with digital, broadcast and print media contacts, as well as other industry experts from trade associations and related fields to generate national press exposure. Coupled with our diverse PR arsenal of content creation, social media expertise, project management proficiency and more, our core competence is culled from decades of experience in journalism, marketing and public relations for the home and lifestyle industries.
We pride ourselves on creating concise, engaging content that resonates with both the media and consumers, and ultimately results in meaningful exposure for clients. From press materials and infographics to social media, content creation is a central, ongoing component of RLA’s specialized PR resources.
RLA is dedicated to helping our clients cultivate a distinctive brand that is recognizable across all channels of communication. We work with companies on brand positioning that goes beyond the mission statement, actively seeking out speaking opportunities and other venues that align our clients with compelling issues and increases affinity for the brand.
Our press relationships, spanning decades of work with contacts in print, broadcast and digital media, are at the very core of our business and epitomize RLA’s success in the PR lifestyle industry. Our relationships with senior editors, prop stylists, broadcast producers, columnists, bloggers, and authors are among our most valuable assets, and are consistently utilized on behalf of our clients to deliver top-tier coverage.
RLA offers comprehensive content creation and account management for clients across a wide variety of platforms. Facebook posts, tweets, Pinterest boards, Instagram updates and more are integrated into all daily client activities. Utilizing these platforms to build on branding efforts, execute campaigns and contests, and interact with various constituencies within the spaces in which they are most active is a core element of our PR practice.
Rachel Litner Associates is intimately involved in trade shows throughout the year, including the International Home & Housewares Show, NY NOW and the New York Tabletop Shows, and plays an active role in leading industry organizations such as Les Dames d’Escoffier New York (LDNY) and the Public Relations Society of America. We also plan and execute client-specific events ranging from press dinners and product launches to regional venues and private showroom tours. As part of these venues, we liaise with all vendors and trade association executives to ensure smooth, successful events that engage and excite the media and bring a new dimension of brand recognition to our clients.